The FMCG sector in Nigeria is a lively and fast-expanding sectorthat combines demographic opportunity, economic expansion, and regulatory complexity. Nigeria, Africa’s most populous nation and largest economy provides a compelling venue for both domestic and international FMCG companies wanting to win market share in a country with so much potential.
However, FMCG companies in Nigeria must employ tactics to cater to Nigeria’s diverse population, which includes people of various income levels, cultural backgrounds, and consumer preferences.