The resurgence of protectionist trade policies, particularly those announced under the “Universal Trump Tariffs” in April 2025, has reignited global concerns surrounding the future of free trade. Although implementation has been paused to allow for a three-month negotiation window, the proposed tariff hikes on Chinese imports and the resulting retaliatory threats from various countries have disrupted decades of global economic integration. The implications are far-reaching for businesses in emerging economies like Nigeria, especially those in the Fast–Moving Consumer Goods (FMCG) sector. This article examines the challenges these evolving trade dynamics pose and proposes strategic pathways for FMCG companies in Nigeria to maintain profitability amidst global uncertainty.
NAVIGATING GLOBAL TRADE TENSIONS: THE PATHWAY TO PROFITABILITY FOR FMCG COMPANIES IN NIGERIA
